Live Ops and Events
Planning live content, events, calendars, player goals, reward structures, tuning and post-release evaluation.
Michal Lenhart
Michal Lenhart - Senior Game Designer
I help teams turn player behavior, business goals and creative ideas into features that ship. I have worked on big games that made millions of dollars in revenue, and with smaller indie teams where I owned broad design, product and implementation responsibilities.
Core strengths
Monetization and Economy
Offer design, segmentation, economy sources and sinks, progression pacing, LTV-focused systems and AB tests.
RPG, Endgame and Activities
Repeatable activities, scalable challenges, late-game loops, boss structures, progression and competitive elements.
Product and Roadmap Thinking
Prioritization, product direction, stakeholder alignment, KPI-informed decisions and shipping with business impact.
Hands-on Implementation
Unity, Git, spreadsheets, configs, level tools, AI-assisted prototypes, level editor improvements and follow-up.
AI-assisted Development
Using Codex, Claude, ChatGPT and other tools responsibly to speed up prototyping, docs, tooling and iteration.
Featured projects
A recruiter-first view of what each project was, what I did and why it matters for senior design, live ops, monetization, economy and systems roles.
Comfy Girl
Self-funded cozy idle companion game released across mobile, Steam and other platforms, reaching 2M+ organic installs.
- Led the game from initial idea through multiple updates and platform releases.
- Owned product direction, roadmap, store positioning, live updates and business decisions.
- Managed a small contractor team across development, art, animation, marketing and store assets.
- Worked on design, live product decisions, ASO, marketing, pitching and GenAI-assisted asset workflows.
TrainStation 1
Mature F2P live game with strong 6-7 digit monthly revenue.
- Planned and delivered live ops content, updates, event balancing and implementation-ready specs.
- Coordinated with programmers, CG artists, QA, community managers, analysts and stakeholders.
- Worked with weekly planning, months-ahead planning and post-release result evaluation.
- Balanced player experience, business goals, economy health and sustainable content pipelines.
Liminal Logistics
PC prototype work in Outfit7's R&D department, alongside other mobile game prototypes.
- Worked on game and level design in a small agile R&D team.
- Created design specs, balancing sheets, level content and implementation notes.
- Used Unity, Git and internal tools for hands-on level and prototype work.
- Supported quick iteration from design intent to playable prototype.
Talking Tom games
Monetization design work on large-scale mobile games at one of Europe's major mobile game companies.
- Managed monetization of games made by external companies.
- Worked on offers, segmentation, economy systems, monetization features and AB tests.
- Worked on Talking Tom Camp, Talking Tom Jetski 2, Talking Tom Candy Run and early prototype monetization logic for Talking Tom Hero Dash.
Vampire's Fall: Origins
Dark fantasy RPG inspired by classic RPG and Diablo-style progression.
- Led design work on a live RPG from ideation through documentation, presentation, implementation and AB testing.
- Worked on live ops strategy, offers, self-adjusting difficulty, cosmetics, late-game farming and UI/UX improvements.
- Designed The Hunt, a repeatable weekly RPG activity with scalable bosses, progression and competitive comparison.
- Tuned features through playtesting, team feedback, community testers and available performance signals.
Client work and consulting
7+ years of freelance design work across Cooking Team Restaurant, Real Slime Simulator, Playsaurus idle games, Panenka and other projects.
- Selected clients and projects included Playsaurus, Panenka.ai, Bruhm, Cooking Team Restaurant and Real Slime Simulator.
- Created game design docs, analysis, monetization, economy, live ops, system design and balancing.
- Helped clients define features, progression, in-game economies and product direction.
- Maintained a 100% Upwork rating across 38 jobs.
Experience timeline
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2025-2026
Outfit7 R&D - Game and Level Designer
Unity and Git-based prototype work, level design, design specs, balancing sheets, tools and AI-assisted workflows.
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2018-Present
Freelance / Self-employed - Game Designer and Monetization
Client work in economy, monetization, live ops, systems, gamification, analysis and product direction.
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2021-Present
Unorthodox Box - Founder
Built and shipped Comfy Girl, handled roadmap, contractors, platform releases, store positioning and live updates.
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2023-2025
Indie Games Group Europe - Indie Games Group Lead
Supported indie game community work, collaboration, knowledge sharing and project-facing conversations.
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2021-2022
We Make Games - Game Designer
Game design, client work, feature definitions, documentation and production-friendly design support.
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2021
Early Morning Studio - Lead Game Designer
Live RPG systems, monetization, endgame activities, difficulty, playtesting and post-launch iteration.
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2018
Outfit7 - Game Monetization Designer
Offers, segmentation, economy systems, AB tests and monetization improvements across Talking Tom games.
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2015-2017
Pixel Federation - Game Designer, Live Ops
Live ops planning, event balancing, content delivery, economy health, stakeholder coordination and KPI review.
Recommendations
I worked with Michal on several occasions, both on mobile and PC games. He shows great professionalism and passion for his work. It was always a pleasure to work with him.
Michal is a great game designer. He has plenty of prior experience to draw from, writes detailed docs and is an all-around cheerful guy.
I worked closely with Michal on TrainStation project for 2 years and he was a reliable and hard-working colleague. Always curious and proactive to learn and try new things.
Michal is a no brainer if you want to build a proper game design for your game. He helped us define the in-game economy for our football game.
Michal is a great guy, very likable and passionate. He is also very knowledgeable and skilled. I can only recommend working with him on game design!
How I work
Understand the goal
Player problem, business target, KPI, production context and creative vision.
Define the feature
Clear specs, loops, economy, rewards, balancing, UX flow, success metrics and implementation notes.
Align the team
Design, dev, art, QA, analytics, community, product and leadership understand the same direction.
Build, test and tune
Hands-on implementation when useful, playtesting, internal feedback, AB tests or KPI review.
Iterate after launch
Use data, feedback and product instinct to improve the live game.
AI workflows
I use AI tools hands-on when aligned with company policy. AI is not a replacement for design taste or product judgment. It helps with prototyping, documentation, implementation support, level tooling, scripts, research, iteration and communication.
Codex / Claude for Unity scripts, prototypes and tooling
ChatGPT for documentation, brainstorming, research and critique
Google AI Studio and other tools for workflow experiments
Leonardo.ai, ElevenLabs and Suno for asset or audio exploration when appropriate
Always final human judgment, team alignment and quality control
Selected skills
Game Design
System design, economy design, progression, RPG activities, endgame loops, level design, FTUE, balancing, live ops, monetization, offers, events, rewards, player psychology.
Product / Live Game
Roadmap thinking, KPI-focused decisions, LTV, retention, conversion, churn, AB testing, economy health, stakeholder alignment, post-release analysis, community feedback.
Tools
Unity, Git / SourceTree, Google Sheets, Google Docs, Figma, Photoshop, Data.ai, AppTweak, Sensor Tower, basic SQL, JSON, Codex, Claude, ChatGPT, Google AI Studio, Leonardo.ai, ElevenLabs.
Soft Skills
Clear communication, calm collaboration, ownership, proactive problem solving, practical leadership, no drama, can lead or follow depending on what the project needs.
Contact
Email: michal@lenhart.games
Phone: +421 909 178 053
Location: Bratislava, Slovakia
Website: lenhart.games